Accompanying Gatorade parodies "Garment Quencher"
Following the expansive “Palace Artois” partnership, Palace is kicking off March with another special drop. This time, alongside a slate of in-line gear and accessories, the London-based skate brand is serving up an assortment of special co-branded adidas (XETRA:ADS.DE -1.36%) items, its first Three Stripes joint effort of the season.
Key to this offering is an assortment of goods that riff on the iconic Gatorade branding, swapping the athletic drink’s “Thirst Quencher” tagline with — what else — “Garment Quencher.” This imagery graces lined coaches jackets, a towel and a T-shirt emblazoned with a faux advertisement for a watermelon-flavored iteration. Lighting bolts, cartoonish characters, recycled logos and critter-shaped patches grace a variety of other goods, with plenty of Trifergs to go around. The Triferg reappears in the adidas capsule, which includes P-branded sneakers and football shirts laden with co-branding.
Look for the fourth Spring 2021 drop to hit Palace’s website on March 5 at 11 a.m. GMT (UK), 12 p.m. CET (Europe), 11 a.m. EST (USA), and on March 6 at 11 a.m. JST and CST (Japan and through WeChat in China). Palace’s flagship stores will also host the drops in-person exclusively in America, Japan and China.
adidas hasn’t slow its own collaborative streak, meanwhile, again linking with the likes of Nice Kicks, Sean Wotherspoon and Prada.
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